Most producers start with Offering 01 to test a market with limited downside, and graduate to Offering 02 once volume justifies the operating leverage. Both are operated by the same team, on the same regulatory and channel infrastructure.
We become your exclusive distributor in-market. You ship to us. We own everything from port to shelf to consumer — registration, supply chain, channel, demand generation.
Exclusive distribution agreement per market. MOQ-based purchase orders. Transfer pricing structured to leave margin headroom for trade economics and demand-generation reinvestment. The producer carries no market risk beyond receivables.
A wholesale revenue line into a new market — without standing up a subsidiary, hiring a country head, or learning the regulatory grammar of multiple jurisdictions. We take the market risk; you take the wholesale margin.
We operate as your outsourced commercial function. You stay on the label and own the customer. We build the distributor network, run the sales operation, and execute the marketing — in your name.
The same registration and labelling work as Offering 01, but executed in the producer's name and entity where they prefer to be the importer of record.
Retainer plus performance-linked variable — tied to distributor count, numeric and weighted distribution, secondary sales, GMV, or contribution margin. Engagement length typically 12–36 months, with defined exit-and-transfer clauses if you choose to internalise later.
The two offerings are designed to sit at different points on a producer's commitment curve. We design every Offering 01 agreement to make a future transition to Offering 02 clean.
| Distribution | Sales & Marketing as a Service | |
|---|---|---|
| Who owns the customer | Triar | The producer |
| Who imports / sits on label | Triar | Producer or producer entity |
| Producer's revenue model | Wholesale sell-in to Triar | Full retail revenue, minus engagement fee |
| Producer's risk exposure | Limited to receivables | Full market risk |
| Producer's upside | Capped at transfer price | Full retail margin |
| Speed to first shipment | Faster — single agreement, our P&L | Slower — distributor build phase upfront |
| Best fit | New market, low confidence, wants to test | Committed to the market, wants control |