Triar Health & Hygiene LLP is a market-access partner for global health and wellness producers. We work across Africa, India and Southeast Asia — through our own distribution network or as an outsourced commercial function in the producer's name.
Triar was built by operators who have spent careers inside distribution networks, regulatory shops, and consumer brands across emerging markets. We know what it takes to land a SKU in a Lagos pharmacy and what it takes to keep it on the planogram three quarters later. We know the difference between a distributor who will sell you in and one who will sell you through.
We are deliberately small at the centre and deliberately deep in each market. Each country we operate in has a local commercial lead, a registration partner, and a tested distributor bench. We don't run a market we can't show you the team in.
We work with a deliberately narrow set of producers — typically global category leaders or differentiated challengers. We are not a representation house; the goal is to build durable share, not aggregate listings.
Every market we operate in is anchored by people, regulatory infrastructure and channel relationships that we can present to a producer on day one.