Triar places global health and wellness brands into Africa, India and Southeast Asia — either through our own distribution network or as your outsourced commercial team. Two models. One operator. Built around what producers actually need: speed of entry, accountability on the ground, and partners they can trust with the brand.
Global health and wellness producers face the same problem in every emerging market: the upside is real, but building a local commercial organisation is slow, expensive, and difficult to manage from headquarters. Most end up with the wrong distributor, the wrong price architecture, or a regulatory file that never closes.
We solve that — at two different levels of commitment. Where a producer wants to test a market with limited downside, we take the product on as exclusive distributor and own the full route from port to shelf. Where a producer is ready to invest behind the market and keep the customer relationship, we run their go-to-market in their name as an outsourced commercial function.
Both models are operated by the same team, with the same regulatory infrastructure, the same channel relationships, and the same reporting discipline.
We focus on three blocs where wellness consumption is growing faster than category infrastructure can keep up — meaning shelf, share and mind-share are all still up for grabs.
Triar Health & Hygiene LLP was built by operators who have spent careers inside distribution networks, regulatory shops, and consumer brands across emerging markets. We know what it takes to land a SKU in a Lagos pharmacy and what it takes to keep it on the planogram three quarters later.
We are deliberately small at the centre and deliberately deep in each market we serve.